What is an SEO strategic plan?
The term SEO strategic plan refers to a specific plan of action for your SEO marketing campaign — a plan that helps you succeed in SEO management. A long-term strategic plan keeps you focused on your goals.
How do you create an SEO strategic plan?
Most important, be knowledgable of all acceptable SEO methods. With that knowledge at your disposal, develop a step-by-step plan that will lead you to success. For every step in your plan, know how it will contribute to your campaign.
As an example, let’s say your identified first step is to complete an analysis of your current situation: your website performance, search engine traffic, keyword effectiveness, how you are doing compared to your competition, etc. Armed with this information, you will know what is working well for you and where you need to make improvements (benefit of this step). And, you will be able to measure the effectiveness of resultant changes because you will have a baseline to work from.
A good SEO strategic plan is easy to understand and includes short- and long-term goals. Your plan must incorporate the latest technology and techniques. A good SEO manager continually reviews and revises their strategic plan to keep up to date with technology changes.
Your SEO strategic plan should focus on the following three important areas:
- Keyword Research – Keyword research is basic and necessary when developing a website. Make a list of words and phrases relevant to your site. Use a keyword selection tool to find the best keywords on your list for your website. Many people with experience in SEO management find Google AdWords very useful for keyword research. Select keywords with medium-to-high volume and low-to-medium competition. As you gain experience in SEO management, you will find some keywords fit more easily into web content than others.
- Site Outline – Create a site outline showing the main sections and subsections of your website. Next to each section write a keyword-rich title tag and your preferred url for that page. This will make SEO management much easier.
- Linking Strategies – Almost as critical as keyword research is a well-defined linking strategy. This could be writing content for an Ezine, blogging, or publishing a press release to announce the launch of your website.
When you have a good SEO strategic plan and follow it, making adjustments as needed, SEO management will be easier and your success will be greater. Initially, focus on the basics. Expand your strategies as your skill and knowledge grow.