When you first join your network marketing company you are usually taught the traditional way to sponsor new people into your business. The traditional way entails you talking to your family and friends, who is considered your warm market, and then expanding into the cold market.
The cold market is when you begin to approach complete strangers using something called the 3-foot rule. In the traditional way you are chasing after people, or prospects as they call them. When you are hunting people like prey there is a large chance that you will face rejection more often than not.
During the years before the internet was a way of life this strategy to recruit worked very well. Now that people, all over the world, use the internet to get information at the push of a button it is not very feasible to recruit the traditional way.
Three ways that you can recruit more people into your organization are by sending solo ads in newsletters, pay per click advertising and branding yourself. These three strategies will give you the most bang for your buck and will allow you to work less and get paid more.
Did you ever have great information handed to you? about a topic of your interest and you liked it so much so that you joined their mailing list so that you could receive updates about that topic? Well there are tons of people on the internet who subscribe to newsletters. A newsletter usually goes out once a month to all the subscribers. That is the real definition of leverage. Talking to that many people in real life takes time? Using this strategy you could sponsor 5-10 new people into your business in 24 hours. No hunting, just results.
Pay Per Click Advertising
When you search for something on a search engine such as Google or Bing you get two types of results: organic and sponsored. The organic results are on the left side and take up the majority of the page and the sponsored results, which people pay to have advertised, show up on the right or at the very top of the search.
An ad campaign on Google, Facebook, LinkedIn, Bing or Yahoo is a great way to attract people to you. Place targeted ads so people interested in you see them. This is also more targeted traffic, because they fit the profile of your ad
Branding yourself is a way to recruit more people, because people are attracted to people, not business opportunities. Remember, the success stories when you first joined your company. I bet you even thought to yourself you wish one of them would have sponsored you.
hat is how you want people to think about you. When you are recruiting don’t talk about how great your company, compensation plan, or product is. Explain to your team the training you provide is what they need. You want to brand YOU, not your company