Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture

Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture

Halal Branding, the new book by global marketing expert, Professor Jonathan Wilson (Credit: Jonathan Wilson). It’ll probably be of little surprise that the author of a book that kicks off with the question, “What the Halal is going on?” and follow-up statements including “Muslims are the new exotica” may […]

Halal Branding: New Book Probes The Sticky Intersections Between Retail, Religion & Pop Culture

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