New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad

New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad

New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot into a shorter ad. The company, which served as the official footwear and apparel sponsor for the […]

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