New Look. More Content. Mass Marketing Campaign Introduces Canadians to the All-New Crave

New Look. More Content. Mass Marketing Campaign Introduces Canadians to the All-New Crave

– Multi-platform campaign showcases Crave’s premium and exclusive content – – Torontonians can check into the Crave Hotel on November 15 for an immersive brand experience – TORONTO (November 12, 2018) – Crave , Canada’s premiere entertainment service, rolls out a multi-platform national marketing campaign today following its launch […] Click here to view original web page at www.bellmedia.ca Please follow and like us:

Read More

Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

Your Go-To Small Business Marketing Guide for 2019 (New Tips and Ideas)

According to the U.S. Small Business Administration, an incredible two-thirds of small business owners and entrepreneurs (66%) are personally responsible for three or more areas of their business, including marketing. From email and social media campaigns to pricing, branding, and strategy, it can be a challenge for many small […] Click here to view original web page at blog.bufferapp.com Please follow and like us:

Read More

L’Oréal and General Assembly Set New Standard to Measure Marketing Skills in the Digital Age

L’Oréal and General Assembly Set New Standard to Measure Marketing Skills in the Digital Age

CLICHY, France–(BUSINESS WIRE)–Nov 12, 2018–L’Oréal and General Assembly today announced the launch of a new assessment, the Certified Marketer Level 1 (CM1), created by the Marketing Standards Board to accurately measure essential marketing skills in today’s digital economy. Using the CM1, marketing professionals can gauge their capabilities against an […] Click here to view original web page at www.apnews.com Please follow and like us:

Read More

The New Pressures Facing CMOs and How to Overcome Them

The New Pressures Facing CMOs and How to Overcome Them

Julien Fourniol/Baloulumix/Getty Images A new study out by Spencer Stuart shows an insane number of chief marketing officers who’ve been fired during 2018. But frankly, it’s not a surprise. I served as CMO for Deloitte Consulting and then Starwood Hotels & Resorts, and when I have coached executive teams […] Click here to view original web page at hbr.org Please follow and like us:

Read More

Consumers more aware than ever of ability to opt out of marketing communications, new research finds

Consumers more aware than ever of ability to opt out of marketing communications, new research finds

US consumers are now most likely to opt out according to the results of the latest international consumer research study from Eagle Eye. Eagle Eye, a leading SaaS digital marketing provider, has today released results of international research on changing consumer attitudes to shopping and promotional marketing. The research […] Click here to view original web page at pressreleases.responsesource.com Please follow and like us:

Read More

Giant Food Debuts Marketing Campaign for the Holidays and Beyond

Giant Food Debuts Marketing Campaign for the Holidays and Beyond

Scene from an ad in Giant Food’s new ‘The Little Things are Giant’ campaign Giant Food has introduced a new marketing campaign highlighting the connections made over food and how the Ahold Delhaize USA division can help make such moments possible. The campaign kicks off with a holiday focus […] Click here to view original web page at progressivegrocer.com Please follow and like us:

Read More

‘Grinch’ Marketing Bets On Gleefully Cynical Promotion

'Grinch' Marketing Bets On Gleefully Cynical Promotion

Universal City specific billboard promotions for ‘The Grinch.’ Universal has turned out campaign that makes the character’s, well, grinchiness the central component of the messaging to the audience. Universal’s new attempt to bring The Grinch, that iconic Dr. Seuss creation who’s as cuddly as a cactus and as charming […] Click here to view original web page at www.hollywoodreporter.com Please follow and like us:

Read More

Advertising in the Age of New Media

Advertising in the Age of New Media

Sketchnotes from the panel discussion held on November 9, 2018 at Queens College, NYC: Advertising in the Age of New Media. Panelists: Alan Wurtzel: former president of research and media development for NBCUniversal Susan Goldberg: Founder & CEO, Susan Goldberg Leadership Consulting, specializing in coaching and placing millennia talent. […] Click here to view original web page at vizworld.com Please follow and like us:

Read More

Friday Wake-Up Call: Disney’s blah name for its new streaming service, and MoviePass’ odd marketing move

Friday Wake-Up Call: Disney's blah name for its new streaming service, and MoviePass' odd marketing move

Credit: Walt Disney Co. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Note: Ad Age Next, our conference on the future of marketing and tech, is almost here. It’s happening Tuesday and Wednesday in New York. Tickets are still on sale […] Click here to view original web page at adage.com Please follow and like us:

Read More

National Comedy Center Appoints New Director of Marketing and Communications

National Comedy Center Appoints New Director of Marketing and Communications

Gary Hahn JAMESTOWN, NY – The National Comedy Center has hired a new Director of Marketing and Communications to help develop and implement a marketing, public relations, and communications program for the recently opened facility. According to a release sent out Friday by the NCC, Gary Hahn has joined […] Click here to view original web page at www.wrfalp.com Please follow and like us:

Read More