When you first join your network marketing company you are usually taught the traditional way to sponsor new people into your business. The traditional way entails you talking to your family and friends, who is considered your warm market, and then expanding into the cold market. The cold market is when you begin to approach complete strangers using something called the 3-foot rule. In the traditional way you are chasing after people, or prospects as they call them. When you are hunting people like prey there is a large chance that you will face rejection more often than not.
During the years before the internet was a way of life this strategy to recruit worked very well. Now that people, all over the world, use the internet to get information at the push of a button it is not very feasible to recruit the traditional way. Three ways that you can recruit more people into your organization are by sending solo ads in newsletters, pay per click advertising and branding yourself. These three strategies will give you the most bang for your buck and will allow you to work less and get paid more.
Did you ever have great information handed to you? about a topic of your interest and you liked it so much so that you joined their mailing list so that you could receive updates about that topic?
Pay Per Click Advertising
When you search for something on a search engine such as Google or Bing you get two types of results: organic and sponsored. The organic results are on the left side and take up the majority of the page and the sponsored results, which people pay to have advertised, show up on the right or at the very top of the search. An ad campaign on Google, Facebook, LinkedIn, Bing or Yahoo is a great way to attract people to you. You place an ad that appeals to a certain type of person and when those people see it they will find you. This is also more targeted
Branding yourself is a way to recruit more