Bullish behavior: University's new look comes with vigorous debate
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Bullish behavior: University’s new look comes with vigorous debate

Mark Wemple. Dulani Porter, SPARK’s executive vice president; Thom Vanderklipp, associate vice president of marketing for USF; and Elliott Bedinghaus, vice president of creative at SPARK. A university’s rollout of its new logo produced a bumpy ride. While lessons have been learned, officials view the makeover as a net […]

Bullish behavior: University's new look comes with vigorous debate

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