New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad
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New Balance Used Neuroscience to Track Consumer Attention and Trim Its NYC Marathon Ad

New Balance took a new approach to its New York City Marathon campaign earlier this month, using a compression algorithm from Nielsen Consumer Neuroscience to inform how it edited its 30-second spot into a shorter ad. The company, which served as the official footwear and apparel sponsor for the […]

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