Platinum Evara's new ad redefines the bond between a mother and her daughter
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Platinum Evara’s new ad redefines the bond between a mother and her daughter



The bond between a mother and daughter is indefinable. They are united through threads of nurturance, compassion and unconditional love. Today however, the curve of this relationship has evolved – the traditional power equation has collapsed, mothers and daughters are friends first. There is an intimacy that perhaps didn’t […]

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